Introduction A well designed publicity leaflet can make a very large impact on the people you are trying to reach. Your leaflet should look professional and convince the reader that the organisation, product, service or event is of very high quality. Below are some design ideas that will help you in creating a high quality [...]

Introduction Visual texts and increasingly audio-visual texts are something we meet with all the time. Visual texts are ones where images or graphics of some kind play a major part in “getting the message across”. This doesn’t mean they are necessarily “word free”. Many visual texts combine words and images to strengthen their message. Audio-visual [...]

Introduction This post is about texts and how we can understand their “messages” better if we consider more than just the words that are used. Written texts You will find that there are lots of different types of text. When we look at written texts it is useful to look at the features and think [...]